Friday, June 12, 2009

Tips For Setting A Bait

Here are some tips to set a bait you can set up for your website:

  • Well written and original article

  • Contests or Awards

  • On-site web tool or application

  • An interview with a notable personality

  • An industry-specific ranking list

  • Free items and resources

  • Free gifts, discount bundles or deals

  • Widgets for a community

  • An interesting interview

  • A helpful new tool or piece of software

  • A useful resource, e.g. a collection of the writer's favourite designs online

  • An enticing event

  • Something borderline controversial

  • Something particularly humorous or shocking

  • A beautiful illustration, design, set of photos

Tuesday, June 9, 2009

Google Squared - For Complex Searches

Some information is easy to find. If you want to learn the chess rules, you Google for "chess rules" and Google will return a list of relevant web sites right at the top. But not all your information needs are that simple. Answers to some questions can be more complex, requiring you to visit ten to twenty websites to research and collect what you need.

For example, you are searching for various information on roller coasters such as which ones are the tallest, fastest, and have the most loops. Finding this information can be tedious job and will take lots of your time. Because you have to use multiple searches and you would rather find roller coaster sizes on one website, heights on another, and speeds on a third.

But with Google Squared one can easily get answers to their complex searches. Google Squared is an experimental search tool that collects facts from the web and presents them in an organized collection, similar to a spreadsheet. If you search for "roller coasters", Google Squared builds a square with rows for each of several specific roller coasters and columns for corresponding facts, such as image, height and maximum speed.

If you click on any fact, you'll see the sources Google Squared gathered it from as well as a list of other possible values that you can investigate. So even if your square isn't perfect at the beginning, it's easy to work with Google Squared to get a better answer in no time. Once you've got a square you're happy with, you can save it and come back to it later.
To give Google Squared a whirl, try searching for "planets" or "romantic movies". You can try out Google Squared now in Google Labs.

Tuesday, June 2, 2009

Bing Vs Google

Fast forward 2009, Microsoft's publicly releases its search engine and replaces Live Search. I am not surprised if Bing ultimately succeeds or not, but it will surely push Google to keep innovating search, and the new pay per click competition will ensure that Google doesn't get too greedy.


Bing is not dramatically different from Google, but some people have found its results stronger. There are some visible changes:

• Bing shows a preview of the web pages in the search results when you hover your mouse pointer at the right side of the search results.
• Bing displays fewer results if it is certain that it has understood your intent. The search for “Facebook”, for example, brings up just one result linking to the site itself.
• Some search results are divided into categories. For example, if you search for the popular musician “Justin Timberlake”, you’ll get results in the categories news, songs, movies, biography, wallpaper and downloads. In addition, the search results show images, videos and the popularity of the musician.
• Wikipedia searches can be displayed inline in the search results without leaving the Bing site by clicking the “Enhanced view” link.
• Bing features a different background image every day. The image contains special hidden hotspots that lead you to more information (soon advertising?) about the image.
• Despite the background image, Bing’s homepage loads very quickly in your web browser because the search box and logo load first. You can turn off the background image.
• Bing’s video search lets you watch videos without leaving the search engine.
• Bing offers specific health, shopping and travel search engines, as well as instant answers to travel searches. For instance, the search “Vegas hotels” displays a selection of hotels in Las Vegas, including hotel stars and prices.
• Bing’s search history lets you return to your most recent searches of the last two days. This feature can be turned off to protect your privacy.
• Some of Google’s features are missing, for example, Bing doesn’t seem to recognize misspellings and returns no results in these cases.